Der Superbowl-Spot unter den Superbowl-Spots

It's a Tide Ad.

A clam? A car? A David Harbour in your bathroom? Oh, I get it. It’s a Tide commercial. Not because of all that stuff, but because of the clean clothes. What else could clean clothes be an ad for but Tide?

And the answer to the question you didn’t realize you were asking is yes, that does make every Super Bowl commercial with clean clothes a Tide ad.